Customers buy with their eyes.
Many TV shows have made popular experiments with poor looking food and people’s reaction to it. The result is always the same: nobody wants to taste it, let alone buy it. There is even scientific proof that if something looks great, it also tastes flavorful. Charles Spence, an Oxford professor of experimental psychology, led a study proving that wonderful presentation makes even the simplest meal more delicious. It is only natural since human logic tells us that if it looks disgusting, its taste should be awful and vice versa.
Therefore, it is not enough to solely provide nice, quality food in order to attract and retain customers and turn them into your brand ambassadors. It goes hand in hand with the perfect presentation as well. Your food not only delights your clients, but is also your shop window. Consequently, supreme presentation can entice them, incentivize customer referrals and significantly increase your sales, regardless of the size of your business: whether it is a deluxe hotel or restaurant, a small fast food establishment, café or night club or even an event or wedding planning agency. Moreover, you should deliver superior experience to your customers in order to keep them. In addition, they can refer you to other clients, which is a much more cost-efficient way of acquiring new customers than paid advertising.
Some people have turned food presentation into art. But you do not need to be an artist to prepare a gorgeous and delicious meal. Just keep in mind that if you want to boost your presentation, even the tiniest detail is important – from your table setting through your plates and kitchen utensils to how you serve meal. You can use numerous kitchen devices or readymade decorative items to facilitate your job, but when it comes to arranging everything in a single composition, you should be very creative. Food presentation requires even more creativity. Imagine you are an artist, and the dish is a blank canvas. Start with the architecture of the meal, go through decorating it and add a final touch. You can use fruit, vegetables and spices to add color, and sauce to draw pictures.
It goes without saying that great food presentation does not include only meal, but extends to serving drinks as well. You can serve water, soft drinks and alcoholic beverages with ice branded with your logo. Hot drinks and deserts can be decorated with beautiful images. If you can not draw, use cappuccino stencils and dust sieve with powdered sugar, cinnamon or cocoa in the desired form. Stamp your name or a caption by electric branding iron on your wooden serving plates or wrapping paper and bags. All of the above will further improve your brand exposure and make clients remember you.
As you can see, you do not to be an artist to offer marvelous food presentation. There are a lot of kitchen gadgets that will help you. Just use your imagination. If you ever run out of ideas, you can check social media for inspiration. Pinterest, for instance, is a prolific source of marvelous examples of food presentation.
Good luck!